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Our Team


Dan Deininger
Dan Deininger, CLMR

Dan is an agency principal and has grown up around the lighting world assembling fixtures at an early age. As a second generation lighting rep, Dan is responsible for agency planning and covers the MN, ND & SD markets. He has been a Manufacturer’s Representative since 2003 and has served on multiple rep focus groups. Dan holds the ALA CLMR designation and currently serves on the ALA Manufacturer’s Representative Steering Committee.

Rick Eller
Rick Eller

Rick is responsible for calling on Showroom and Electrical Distributors in the MN, ND & SD markets. He joined our team in 2022 having previous experience in the lighting world. Rick attained the Lighting Associate designation through ALA’s education program and is committed to serving our customers with his strong account management skills.

Dave Sorensen
Dave Sorensen

Dave is with SoLa Sales Agency. With his experience as a showroom manager and owner beginning in 1985 and a Manufacturer’s Representative since 2015, he is a wonderful asset to us and his customers. Dave has a thorough understanding of what it takes to help his customers be successful. He covers the Iowa market for Deininger Lighting, calling on both Showroom and Electrical Distribution.

Roger Lahr
Roger Lahr

Roger is with SoLa Sales Agency, and calls on customers in Iowa and Nebraska for Deininger Lighting. Prior to becoming a Manufacturer’s Representative, Roger worked in the Electrical Distribution channel and brings years of experience and relationships with him. His sales and service knowledge make him a great resource for us and his customers.

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